The Influencer Economy: How to Launch Your Idea, Share It with the World, and Thrive in the Digital Age by Ryan Williams

Author:Ryan Williams [Williams, Ryan]
Language: eng
Format: epub
Publisher: Ryno Lab
Published: 2016-06-13T22:00:00+00:00

Influencer School Lessons: What Marc Maron Can Teach You About Striving for Authenticity

Lesson 1: Find Your Authentic Self

It is hard to describe authenticity. It looks different on different types of people. As Justice Potter Stewart once said when describing pornography in the Supreme Court case Jacobellis v. Ohio, “I know it when I see it.” Authenticity can be described the same way: you know it when you see it. And you can’t fake it.

There is no formula for accessing your own authenticity. Finding your voice can take time. And “being yourself” like Mom Williams advised me isn’t as easy as you think. We are all programmed to act certain ways that are not always authentic. With creators like Marc Maron, their success comes from letting people deep into their world. Marc literally lets people into his inner monologue. For better or worse you know what he thinks, loves, and hates about his life. When you give people a chance to understand the real you, amazing things can happen.

In the Influencer Economy, the most successful people are the ones who are naturally authentic. Yes, you have to find your authentic voice, but it’s not something you can simply develop or create; it happens organically, from a variety of circumstances. True authenticity comes from a wide array of defining angles that come together to help people see your complete picture.

How did WTF become such a successful show? For starters, Marc interviewed well-known comedians and entertainers from the beginning. You can’t overlook the fact that he had years of relationships in the comedy world and could book A+ list guests on the podcast. He had paid his dues for decades on the comedy circuit, appearing over 40 times on Conan’s old NBC Late Night show alone. If you have a large network in advance of building your community, it will accelerate your community growth.

But that’s not the reason why WTF took off like it did. Just getting celebrities on your podcast won’t make you a winner. It worked because Marc related to his community on an intimate level. The WTF community feels like he is their friend and buddy. I would imagine some people in Marc’s audience know more about him than they even do about some of their close friends.

It’s worth listing some key authentic ingredients of Maron’s universe:

❖ Marc records his podcast in a garage. He doesn’t have a formal office and doesn’t even record in a studio. It feels more intimate when you’re a guest in someone’s house, let alone their garage. It almost sounds unprofessional that he works in his garage, but that’s the appeal. His environment is less buttoned-up. It’s hard to fathom that Marc would host a hugely popular show from his garage, let alone that the President of the United States would stop by to record an interview. But the garage only adds to the mythology of the show and makes Marc more accessible.

❖ Marc admits his own faults and imperfections. Marc shares his personal details, warts and all.

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